Brad is originally from Gainesville, Texas, and graduated from Gainesville High School before earning a Bachelor of Business Administration in Management from Baylor University. After college, he worked for Texas Power and Light Company before spending more than 20 years in the dairy industry, where he owned and operated a registered Jersey dairy. Following the sale of his dairy, he managed a cow/calf operation and continues to raise stocker cattle while serving on the Southwest Dairy Farmers team. Brad joined the organization in July 2011.

In his role, Brad oversees the setup and teardown of exhibits at fairs and events and helps ensure each display is professional, engaging, and effectively communicates the benefits of dairy. His goal is to represent the dairy industry well while educating the public about the nutritional value of dairy products.

Outside of work, Brad enjoys spending time with his six grandchildren, raising cattle, traveling, and being involved with his church. A fun fact about Brad is that his fraternity softball team won the Texas College Fraternity Championship two years in a row.