Beginning in 1999 new logos and billboard messages were designed to acquaint viewers with the local nature of dairy products, i.e. Southwest Dairy Farmers. These boards are located throughout the Southwest, and in many markets both English and Spanish messages are utilized. These billboards, and graphics, speak to the people of the Southwest in a special way never before used by any producer group. Click here to view our billboards.

The big tanker trucks that move milk from farm to processing plant are moving billboards, constantly changing locations and audiences. To take advantage of this opportunity, the Southwest Dairy Museum has designed billboard graphics which will physically “wrap” the sides of these tanks in a moving educational message. This creative form of advertising is not only beautiful, but it also helps people understand where their favorite dairy foods come from. Click here to view our tanker wraps.

Click here to download and listen to our radio spots